Supply Chain Management An Effective Method Of...

1. Introduction In today’s turbulent market conditions, supply chain executives are facing huge pressure than ever when the need of coping with a whole range of supply chain challenges is increasing. Survey shows that leaders of successful companies are tailoring their supply chains to customer needs and adopting differential practices such as collaborative planning with customers and suppliers or new technologies which can help to retain and continue their competitive advantage ( PricewaterhouseCoopers LLP, 2013). Big Data is considered as an effective method of information exploration. Supply chain leaders believe that Big Data application is able to provide greater transparency and process automation within supply chains. It can also optimize logistics and distribution operations for businesses and therefore benefits both customers and suppliers. 1.1 An Overview of the Topic Supply chain is long and penetrates almost all business processes. The chain can extend from raw materials to final sales or deliveries to end users. It connects an organization with multiple levels of customers as well as suppliers, and acts as a channel on which to exchange information and transfer orders in terms of product flow (CIPS, 2013). The role of supply chain plays in a business determines the necessity of supply chain management (SCM) improvement. According to APICS Dictionary (2016), SCM involves â€Å"design, planning, execution, control, and monitoring of supply chain activities†. It affectsShow MoreRelatedCulture Mistakes by Pizza Hut1311 Words   |  6 PagesTimes, 2010. Donovan  , R. 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